What the sock?
Beat the heat and embrace linen with all your heart. Best known for its earthy natural lustre, linen is a lightweight, low maintenance innate fabric with plenty of love to offer men who adore quality fine garments.
Symbolising wealth, light and purity, linen has always been a superior fabric worth loving. The German city of Bielefeld even issued banknotes printed on linen! Upper-class societies and Priests all over the globe have draped themselves in the white linen cloth for thousands of years.
Modern day linen is a whole new level and fashion labels continue to deliver top quality designs, cuts and colours to suit a variety of occasions. Although traditional white and navy still remain popular, this season we are delighted to see stunning new colours such as Sorbet and Atlantic.
Men love wearing linen shirts as the fabric is cool to touch and helps beat extreme humidity and heat. Wear long sleeves rolled up to achieve the relaxed look, perfect for those balmy holidays and sunny weekends at the beach.
Now is the perfect time to start a new love affair with linen. What style of shirt takes your fancy? Loose fit or slim fit? Classic white or navy or the latest summer colours? For more linen love and inspiration shop online now or visit our #BGFlagship store Hastings Street #BayVillage Noosa Heads.
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